Overview
A growing digital marketing agency was managing content for 15+ clients across multiple platforms. Their team was spending more time on logistics than creativity. They needed a system that could handle the operational burden while maintaining quality and brand consistency.
The Challenge
The team was manually copying content between platforms, tracking approvals via email threads, and losing hours to repetitive formatting tasks. Content calendar management was chaotic, publishing times were inconsistent, and the team couldn't scale to take on new clients.
The Solution
I built a centralized content hub in Notion connected to a powerful automation backbone. The system handles everything from AI-assisted content drafting to client approval workflows to multi-platform publishing. Each client has their own workspace with customized approval flows and publishing schedules.
The Process
Workflow Analysis
Mapped existing content processes across all clients, identified common patterns and unique requirements, and designed a flexible system architecture.
Central Hub Setup
Built the Notion workspace with templates for different content types, client dashboards, and integrated content calendars.
Automation Layer
Created Zapier workflows for approval notifications, AI content suggestions, and automatic publishing to Buffer for distribution.
AI Integration
Integrated GPT-4 for content suggestions, hashtag generation, optimal posting times, and content repurposing across platforms.
Tech Stack
“We tripled our client roster without adding headcount. The automation handles the busywork so our team can focus on what they do best—creating great content.”
E-Commerce Platform
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