Overview
This fashion retailer needed a complete digital transformation. Their legacy e-commerce platform was slow, difficult to manage, and hemorrhaging potential sales. They came to me looking for a modern solution that could handle their growing inventory while providing a seamless shopping experience.
The Challenge
The existing platform had a 4+ second load time, a 67% cart abandonment rate, and no mobile optimization. The checkout process required 7 steps, and inventory sync with their warehouse took up to 24 hours. They were losing an estimated $50,000/month in potential sales.
The Solution
I built a headless e-commerce architecture using Next.js for lightning-fast page loads with server-side rendering. The new checkout flow was reduced to just 3 steps with Stripe integration for secure payments. Real-time inventory sync was achieved through a custom webhook system connected to their warehouse management software.
The Process
Discovery & Audit
Analyzed existing platform performance, user behavior data, and pain points. Conducted stakeholder interviews and mapped the ideal customer journey.
Architecture Design
Designed a headless architecture with Next.js, PostgreSQL for product data, and Redis for session management and caching.
Development & Integration
Built the storefront with a focus on performance. Integrated Stripe for payments, implemented real-time inventory webhooks, and created an admin dashboard.
Testing & Optimization
Rigorous performance testing, A/B testing of checkout flows, and mobile optimization across all device sizes.
Tech Stack
“The new platform transformed our business. We went from struggling with a clunky system to having a store that our customers actually enjoy using. Sales have never been better.”
Lead Automation System
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