Overview
An analytics startup needed a white-label dashboard platform they could offer to their B2B clients. The platform needed to handle massive amounts of data while remaining fast, intuitive, and fully customizable for each client's branding.
The Challenge
The startup's MVP was built on a rigid architecture that couldn't scale. They had 5 clients, but onboarding each new client took weeks of custom development. The dashboard couldn't handle more than 10,000 data points without significant lag, and there was no real-time capability.
The Solution
I rebuilt the platform from the ground up with scalability and white-labeling as core requirements. The new architecture uses React with D3.js for fluid visualizations, Node.js microservices for data processing, and Socket.io for real-time updates. AWS infrastructure ensures reliability and scalability.
The Process
Requirements & Planning
Deep dive into client needs, data requirements, and white-label specifications. Created detailed technical specifications and project roadmap.
Infrastructure Setup
Architected AWS infrastructure with auto-scaling, set up CI/CD pipelines, and established monitoring and alerting systems.
Core Development
Built the dashboard framework, data visualization components, user authentication, and tenant management system.
White-Label Engine
Developed the theming system allowing complete visual customization per client, including custom domains and branded emails.
Tech Stack
“We went from weeks to hours for client onboarding. The platform handles 100x the data we could before, and our clients love the customization options.”
Content Workflow
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